"I feel uprooted, like a mass of dead seaweed tossed here and there in the waves." - Gustave Flaubert
That's me! ✌️
I help companies reach their growth goals by designing and implementing holistic strategies for organic content, product marketing and website architectures.
What I Do
Content Strategy
Content marketing is more than writing; it's about connecting with people. You deserve content that actually engages your audience.
SEO Clusters
Is your traffic flat? Do you rely on inefficient channels? It's time to create amazing content, build internal links and design a better website experience.
Website Structure
Map visitor flows to the buyer journey, feed traffic from pillar pages to your top-level navigation and provide value at every touchpoint. Simple.
Product Marketing
Good product marketing optimizes user acquisition and go-to-market initiatives. Great product marketing treats buyers like humans and tells a story.
What Growth Strategy Means to Me
Empathize With Your Audience
Know what your audience values. Respect their needs and their time. Develop collateral that connects with them emotionally and earns their trust.
Drive Value That Gets You Discovered and Loved
Enable leads to find you and fall in love with your product. Reference external research, map content to your product & website and position your offer to relieve customer anxieties.
Interlude (My Dog)
Impact-Driven Growth
to Scale Revenue
Projects and success stories—with results.
CoPilot AI
Optimized product messaging, oversaw SEO and project-managed a website redesign. Increased organic website users by 553.75% in ten months.
Paystone
Created "Reputation Marketing" and increased organic blog traffic by 110.69% in seven months for NiceJob, a brand of Paystone (ARR $65M).
ReadyMode
Led marketing-ops at XenCALL (before a rebrand to ReadyMode), improving the lead-gen rate by 494.74% and organic traffic by 142.60%.
WOW Branding
Scaled marketing-ops for a boutique branding agency and helped four clients almost 2x annual revenue to over $1 million in less than one year.
What's your stack? Ahrefs, Airtable, BuzzStream, Google (Analytics, Search Console, Tag Manager), HubSpot, InLinks, Jasper, Keyword Insights, Miro, Mutiny, Notion, PostHog, Semrush, Unbounce, Webflow, WordPress.
A few things 🙋🏻 nobody asks:
What's the key to great marketing?
Empathy, expertise and patience. Care about your audience, know your subject matter and don't give up. Scalable results can take time but the payoff is all the more rewarding.
Where do you start with a new SEO project?
Some begin with keyword research but I value customer research to start. Understand users as humans then organize your website architecture and cluster your content.
How do you do product marketing differently?
I'll tell you a secret: I'm not actually a product marketer. I'm a storyteller. Show customers how your product will not only solve pain points but help them achieve their dreams.
What's your story?
I dig astronauts, Lego sets and robots. I was born in Winnipeg, grew up near Toronto and live in Vancouver. I'm a lapsed vegetarian who loves my charcoal barbecue. I have a master's degree in German idealism of the early 19th century.
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