"I feel uprooted, like a mass of dead seaweed tossed here and there in the waves." - Gustave Flaubert
Ways I can help you
Why is your organic traffic flat? Do you overrely on less efficient channels for leads? It's time to build links and strategize a better visitor experience.
Content marketing is more than writing. It's optimizing collateral for organic metrics. You deserve content both engaging and findable.
Map visitor flows relative to the buyer journey, feed traffic from pillar pages to your top-level navigation and provide value at every touchpoint. Simple.
That's me! ✌️
I help companies reach their growth goals by designing and implementing holistic strategies for website marketing and organic content.
What Growth Strategy Means to Me
Empathize With Your Audience
Know what your audience values. Respect their queries and their time. Your content and your website should always demonstrate Expertise, Authority and Trust (EAT).
Drive Value That Gets You Discovered
Referencing external research, internally mapping content, aligning website structure to user needs and acquiring relevant backlinks will enable leads to find you.
to Scale Revenue
Projects and success stories.
Managed multiple websites for Paystone (annual revenue of >$30 million). Increased organic blog traffic by 71% in six months for NiceJob, a Paystone brand.
Led the marketing operations at XenCALL (before they rebranded to ReadyMode), improving inbound lead generation by 495% and organic traffic by 143%.
Scaled digital marketing operations for a boutique branding agency and helped four clients almost 2x annual revenue to over $1 million in less than one year.
What's your stack? Ahrefs, Airtable, BuzzStream, Google Analytics, Google Data Studio, Google Search Console, InLinks, Jasper, Keyword Insights, Semrush, Webflow, WordPress.
A few things 🙋🏻 nobody asks:
What's the key to great SEO?
Empathy, expertise and patience. In other words, care about your audience, know your subject matter and don't give up. Scalable results can take time but the payoff is all the more rewarding.
Where do you start with a new SEO project?
Some begin with keyword research or a site audit, but I care more about customer research at the beginning. Understand customer needs then reorganize your website architecture and cluster your content.
What's your story?
I dig astronauts, Lego sets and robots. I was born in Winnipeg, grew up near Toronto and live in Vancouver. I'm a lapsed vegetarian who loves my charcoal barbecue. I have a master's degree in German idealism of the early 19th century.